Tetouan is one of Morocco’s most charming northern cities, where Andalusian heritage, Moroccan traditions, Rif culture, and Mediterranean influences come together. Known as the White Dove, Tetouan is best explored slowly, especially through its Medina, artisan workshops, food, and surrounding countryside.
Wander Through the Old Medina
Start your day by exploring the UNESCO-listed Medina of Tetouan. Walk through its narrow whitewashed streets, discover traditional doors, small shops, bakeries, and artisan workshops.
Local tip: Go in the morning when the Medina is full of everyday activity.


Visit the Royal Palace Square
Explore Place Hassan II, located at the entrance to the Medina. Admire the architecture and the impressive Royal Palace gateway.
It’s a great starting point for discovering the old city.
Discover the Kasbah
Walk uphill through the old streets toward Tetouan’s historic Kasbah. You’ll find quieter streets and beautiful views over the city.
Local tip: Take your time—the charm is in the small details, traditional houses, and local life.


Explore the Mellah
Discover the historic Jewish quarter and learn about the multicultural heritage of Tetouan.
Look for traditional architecture, old doors, balconies, and streets that tell part of the city’s history.
Visit the Archaeological Museum
Discover archaeological treasures from northern Morocco, including artifacts connected to the ancient civilizations that lived in the region.
It’s a good stop for travelers interested in the deeper history of Tetouan and the Rif.


Explore the Ethnographic Museum
Visit the Ethnographic Museum to discover traditional clothing, jewelry, household objects, musical instruments, and other elements of northern Moroccan culture.
Discover Tetouan’s Artisan Workshops
Tetouan has a strong tradition of craftsmanship.
Explore workshops specializing in:
- Traditional embroidery
- Zellige
- Woodwork
- Leather
- Pottery
- Textiles
- Traditional clothing
Local tip: Talk to the artisans and learn about how the products are made rather than simply buying souvenirs.


Enjoy Andalusian Architecture
One of Tetouan’s special qualities is its strong Andalusian influence. Look at the whitewashed houses, decorated doors, courtyards, fountains, and architectural details throughout the Medina.
Have a Traditional Moroccan Breakfast
Start your day like a local with msemen, baghrir, fresh bread, olives, honey, cheese, and mint tea.
A simple breakfast in a neighborhood café is an authentic way to begin exploring the city.
Visit the Local Souk
Explore the markets and discover fresh produce, spices, olives, traditional clothing, handicrafts, and local products.
The souks are especially lively when residents are doing their daily shopping.
Take a Trip to the Mediterranean Coast
Tetouan is close to some beautiful Mediterranean destinations. Take a short trip toward Martil, Cabo Negro, M’diq, or Tamuda Bay to enjoy beaches, seafood, and the Mediterranean atmosphere.


Visit Martil Beach
Spend a relaxing afternoon at Martil, a popular seaside town near Tetouan.
Walk along the beach, enjoy fresh seafood, or relax beside the Mediterranean.
Explore the Rif Mountains
The mountains surrounding Tetouan offer opportunities for hiking, scenic drives, and discovering small villages.
Local tip: For mountain routes you’re unfamiliar with, consider going with a qualified local guide.